Every April 23rd the city of Barcelona is filled with red roses to celebrate Sant Jordi. It is the most romantic day in Catalonya as roses are given to your loved ones.
So you can understand this beautiful holiday we will explain you the story of Sant Jordi.
- According to legend, there was a terrifying dragon located in the village of Montblanc, south-west of Barcelona. The dragon was always hungry, so the people in the village gave him one animal a day to keep it from attacking the village. However, one day the dragon ate the last of the animals, and then it started eating the people of the village too. In order to satisfy the hunger of the dragon, the people of the village decided to randomly chose a person every day to be sacrificed to the beast.-
One day the princess’ name came up, and although that made the King very sad, he sent her to the dragon. But just when the dragon was about to eat the princess, a brave and handsome knight, known as Sant Jordi, rode into town and killed the beast with his spear, saving her life.
From the blood of the dragon, there grew a rose bush, and Sant Jordi took a red rose and gave it to the princess as a sign of his love. Everybody in the village was very happy the dragon was dead and they lived peacefully ever after
To keep this tradition alive boys give girls red roses and to honour the story girls give books to boys.
April 23rd is also the Day of the Book, which also marks the death of the two biggest literary names in the world Cervantes and Shakespeare.
If you are in Barcelona, do not forget to go for a stroll in Passeig de Gracia and adjacents streets.
We have planned incredible activities in our stores in order celebrate St. Jordi.
We will have the artist @MartaWaterme in both of our stores, she will be doing live watercolour paintings with every purchase.
In the evening from 18-20h we will have the first Spanish top model, Francina Díaz signing copies of her book Más allá de la Moda.